Search Engine Optimization (SEO)

SEO is a technique that a website uses to improve a web pages ranking in Google's search rengine's results.
There are many ways to improve a web page's ranking in Google search results
In this article, we will discuss some simple ways:

1. Using the <meta> tag:
The "name" attribute of the meta tag is a key and the "content" attribute of the meta is the value for the key.
Example:
<meta name="keywords" content="USA, Canada, India" />
The "keywords" key should contain the most frequently ocurring or having a special and unique (one that differentiates the web page of the n website from other pages in that website and other websites.

The "content" attribute generally contains comma separated list of keywords.

<meta name="description" content="Some description text" /> The "description" is a key which contains a long summary of a web page in multiple lines.

You can also write the Author of a web page using the meta tag.
Suppose your name is John Doe or your google email id is john.doe then your meta tag should be as follows:

<meta name="author" content="John Doe" />

Technique Name	Explanation
Outbound hyperlinks	These are hyperlinks (<a>) whose destination is aa web page in another website
InBound Hyperlinks	These are hyperlinks (<a>) whose destination is a web page in the same website
Intra page navigation	These are links to a diffrent section in the same web page
Semantic HTML5 Tags	The gtag anme itself determines a estimated dta aand hence improves SEO
meta tags	These include web page keywords, description, HTTP Request headers, specifying the charset to be used and viewport compatibility
Images	Good quality and properly sized images with good image description

Using <nav> for menu bar automatically tells the web crawler of the Google SEarch engine that some important information (and sometimes hyperlinks, both intralin and interlink hyperlinks) and in the form a menu bar which may be a sidebar sometimes.

<aside> tag tells the web crawler that there is some important content, but it is different from the normal flow. It also means that this text is hidden when sometimes it is required to be hidden

The header tag tells that this is the caption and moral of the web page's section

<address> tag tells about the contact information like mobile number, socila media accoutns, ogffice address, email-id

<section> tells about the variety of versatile information assigned to appropriate parts of a web page

acronyjm tells that the eb page has good cultured information

HAving images has advantages and disadvantages:

Images are useful when picture tells more than words. Images can tell a lot of information and in a good styling and can be used as a hyperlink Disadvantages: Images are very large in size , as comparwedtpo normaltest, so the memory is exhausted. Also web pages load slowly.

To increase SEO, use sitemap Tihs has an advantage that the user can visualize the whole websiteand due to intra-hyperlinks, the web crawler will increase its rank

Using animations:

• fadeIn
• fadeOut
• slideUp
• slideDown
• scale
• rotate

Using a good register login procedure using a slideshow on the home page.